Sabari Designs
Same content and the same page structure in all four, built from the firm's own photographs and copy, with working WhatsApp and call links. Four different arguments.
Direction A
Restrained, design-led
Near-monochrome, generous white space, photography doing the talking. Sells credibility rather than urgency.
Open direction A
Direction B
Built to generate enquiries
Gold trust bar, engagement options presented as packages, the phone number above the fold and a form that opens WhatsApp prefilled.
Open direction B
Direction C
Matches the printed catalogue
The editorial layout with the conversion mechanics underneath, set in the catalogue's own Marcellus and Jost so print and web read as one brand.
Open direction C
Direction D
A room you can re-specify
The homepage opens on a room you can turn, change the shutter finish on, and light three ways. It shows what a single contract covers rather than claiming it.
Open direction D